Instagram is no longer an image-sharing social media platform. Since its inception, it has evolved into a much bigger platform than a simple social media platform that was previously used only to share images. Instagram has become a big part of marketing, online shopping, and creating brand values. It is now possible to start an Instagram shop on the platform. The testing for Instagram Shop started in November 2016 for the large brands. Then, in March 2017, the platform started rolling its Instagram Shopping feature for both small and large businesses. If you run an online business and do not have an Instagram Shop, here are a few reasons why you should create an Instagram Shop for your online business.
1. Users Can Easily Discover Your Products
If you optimize the feed of your Instagram business profile along with the Instagram Shop, it becomes easy for the users to discover your shop while they are simply scrolling through their feeds. Instagram provides a visual storefront to the users. The user, if they are interested in buying the product that you are selling, simply has to tap on the tagged price to get to the Instagram Shop. In addition to that, they can also navigate to your brand profile and tap on the stop button to start shopping.
2. Increase In Traffic Revenue
Adding the shopping feature on Instagram also increases the traffic and revenue. Many brands have reported that after adding the shopping feature to their business profile they have seen an increase of more than 1400% in the traffic and their revenue has increased approximately by 20%. However, for reaching these numbers, it is important to create content that is good to look at and portrays the culture of the brand. For instance, if you are a brand that is selling tickets for Lottery Sambad, you can create aesthetic images to display the Teer Result to attract new visitors. It is also a good idea to go with a catchy caption to increase the interest of the visitors.
3. Engages The Users In Impulsive Buying
Impulsive buying perhaps is not good for the customers but it is extremely beneficial for the brands. When you post images of a product that is worth generating interest amongst a potential customer along with featuring other customers who are happy after buying the products, you can engage the user into impulsive buying and convert the user into an actual customer. However, for the same, the product should be perfectly positioned. If you are planning to engage the user in impulsive buying, you need to take special care to ensure that you deliver a top-notch product to convert the user into a loyal customer. A one-time purchase can never be a good thing for the customers. Also, when they lay their hands on an impulsive purchase, they should be satisfied in order not to regret the decision later.
How To Make Most Out Of Instagram Shop?
If you truly want to benefit from the Instagram Shop feature, you should be able to provide the customers with an immersive shopping experience. With the right tactic, you can boost your revenue tremendously with Instagram shopping. To increase sales through your Instagram shop, you need to optimize the product tagging after studying the customer behavior on Instagram. Firstly, when you are using product tags, ensure that you do not include plenty of tags. The overlaying tags can make it difficult for the customer to tap them. Currently, the video content and reels are extremely popular on Instagram and you can use this for your benefit. You can start by creating Instagram reels featuring the products that you are selling. In the caption section, you can tag the products. Also, in such a situation, it is important to have a clear call to action to navigate the customers to make the purchase. Use relevant hashtags to increase the discoverability of the reels and the videos.
Lastly, it is important to track how well your Instagram content is doing. It is always a good idea to check the engagement rate along with the variations in the engagement to further create posts that can be worth engaging in for the customers. Checking for insights can help you in working towards the right direction by making better plans.
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