HyperX, the gaming division of Kingston Technology Company, Inc. today announced the signing of Post Malone, an award-winning global superstar, as a HyperX Gaming Brand Ambassador. An avid Call of Duty console gamer, Post Malone will represent HyperX headsets while gaming and streaming. In addition, HyperX is set to sponsor Post Malone’s first-ever festival “Posty Fest” in Dallas on Oct. 28 with a full roster of talented artists.
As part of the gaming headset partnership, Post Malone will be prominently featured in HyperX marketing and branding campaigns in 2019. Additionally, Post will be integrating HyperX branding into his Twitch channel.
“We’re thrilled to welcome Post Malone to the HyperX family,” said HyperX. “As HyperX’s first sponsored musician, we’re confident Post’s talent, style, and incredible passion for gaming will play an essential part in our ongoing brand story.”
As a sponsor of the inaugural “Posty Fest,” where Post Malone, Tyler, the Creator and Travis Scott are currently scheduled to perform, HyperX will display gaming headsets including the new Cloud MIX™ wired for gaming and Bluetooth-enabled for listening to music or chatting with friends.