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Influencer marketing shifts from awareness tool to outcome driver across APAC

New AnyMind Group report shows influencer marketing now drives trust, intent, and ROI optimization, reshaping how brands approach commerce-led growth Singapore – February 2, 2026 – AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce, and digital transformation, has released its State of Influence in APAC 2026 Report, revealing a fundamental shift in influencer marketing across the region. Influencer marketing across Asia has evolved from an upper-funnel driver to an outcome-driver in 2025, as influencers are increasingly proven to impact trust, purchase intent, and measurable commerce outcomes rather than serving…

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