The global superstar is at the center of Nothing’s new campaign, celebrating the creative process, sonic experimentation, and technical excellence
September 29, 2026 – Nothing today announces V of pop royalty BTS, and critically acclaimed solo artist, as its new Global Brand Ambassador, with a new campaign introducing Nothing’s highest-quality audio offering – Headphone (1) Pro.
Global Brand Ambassador V stars in Nothing’s new campaign for Headphone (1) Pro
Shot in Seoul by Dorothea Sing Zhang, the campaign takes a radically transparent approach to the creative process, spotlighting the experimentation and versatility of authentic expression. It is a celebration of technical excellence, both in V’s impact on music culture and Nothing’s design-led engineering.
The partnership expands Nothing’s commitment to the artists and cultural innovators defining what’s next in music and contemporary culture, following Charli xcx joining as Nothing’s Global Brand Ambassador and shareholder in Spring 2026. This summer, Nothing also launched Club Nothing (R), a new music fund backing the next generation of nightlife curators. Collectively, these partnerships strengthen Nothing’s international presence, positioning the brand at the forefront of design-driven technology where sonic innovation meets modern cultural expression
V said, “I’m excited to be part of this bold new chapter with Nothing. Headphone (1) Pro is a design grounded in creative expression, and I look forward to our journey together.”
Carl Pei, Co-Founder and CEO of Nothing, said, “V has an instinct for fearless experimentation. He’s always pushing into different sounds and styles – he follows his creative instincts, not tried-and-tested formulas, and that’s exactly what we wanted to capture with Headphone (1) Pro. We’ve built it to give people more freedom and flexibility in everyday listening. V was the perfect choice as we define technical excellence for the next generation of creatives.”
From everyday listening to Pro listening
Headphone (1) Pro is Nothing’s most advanced audio product to date, with a refined design expression, built for audio enthusiasts who want the most detailed and customisable listening experience. It features a unique triple-driver architecture comprising a 40mm bass dynamic driver, a precision dynamic driver, and a treble xMEMS driver that delivers exceptional detail and immersion across an ultra-wide frequency response range of 20Hz-40kHz.
Most headphones are built for either studio work or casual listening; however, Headphone (1) Pro challenges that divide. It brings a studio-quality audio experience and a standout design into a headphone that offers flexibility, however it’s used – whether that’s for creating or for more casual, everyday listening.
Headphone (1) Pro is tuned with internationally acclaimed experts, Metropolis Studios.
Nothing partnered with the world-renowned engineers at Metropolis Studios to tune a new, dedicated Flat EQ Switch providing a neutral sound profile for producers and creators. ‘Studio B’ is a Dynamic Spatial Audio mode that lets you experience the acoustic character of one of their flagship studios, and five new Custom EQ profiles are designed to boost the best of British music.
Immersive Listening Meets Comfort
We’ve also introduced our best real-time Adaptive Active Noise Cancellation. It uses a 10-mic system to more accurately filter surroundings, especially when it’s windy or when you’re in traffic. The ear cushions have been redesigned for a stronger sound seal, with a new 8 mm silicone baffle wall inside the cushion, creating a sound barrier for even better noise control.
Headphone (1) Pro is the most distilled version of our transparent design language – you can see hints of the triple driver architecture through the shatter- and scratch-resistant 9H Panda glass on both ear cups. Aluminium is paired with titanium for a durable, premium finish with reduced weight.
A balanced structure distributes weight evenly thanks to a wider headband with thicker padding, and an adaptive fit provides lasting comfort. At 327g, we reduced the overall weight through a redesigned internal architecture, replacing steel arms with titanium and developing softer ear cushions. Headphone (1) Pro boasts up to 68 hours of battery life with ANC off, fast charging, and an IP52 rating.
Priced at PHP 25,490, Headphone (1) Pro will be available for pre-order starting October 1, 2026, through the following channels:
Retailer
- Digital Walker
- open_source by Beyond the Box
Online Stores
Headphone (1) Pro will also be available at a later date in select Beyond the Box retail stores, Nothing PH Lazada Mall, Digital Walker Lazada Mall, and Digital Walker TikTok Shop.
