ASUS Republic of Gamers presents For Those Who Dare: Transcendence Virtual Launch Event at CES 2024 

ROG transcends what is deemed possible with the latest laptops and gaming gear, the new ROG Phone 8 and the innovative BTF ecosystem 

TAIPEI, Taiwan, January 9, 2024 — ASUS Republic of Gamers (ROG) today announced an extensive range of new and exclusive performance-focused products at its For Those Who Dare: Transcendence virtual launch event for CES® 2024.  This latest generation of gaming solutions for playing games at home and on the go includes displays that are impressively fast and stunning, laptops with blazing speed and high-level graphics, and the most powerful gaming phone on the market, the ROG Phone 8. 

Viewers will be able to embark on an immersive journey into the cutting-edge world of gaming with ROG’s unparalleled lineup of supreme products. With the new Advanced Back to the Future (BTF) ecosystem, ROG is helping to reduce visible cable clutter in DIY builds.

 Hot on the heels of the recent deal between ASUS and Intel to take over Intel’s Next Unit of Computing (NUC) business, ROG has created the first ever ROG NUC — the compact yet powerful PC codename Scorpion canyon, is an ultra-small gaming marvel with Intel Core Ultra processors and NVIDIA RTX graphics that provides a versatile gaming solution.


A new era of computing, with artificial intelligence at its core
The 2024 ROG laptop lineup features the latest CPUs and GPUs from Intel, AMD, and NVIDIA with AI acceleration built-in, enabling seamless use of the latest technology locally on the machine. From Microsoft Copilot in Windows, an everyday AI companion across many Windows 11 apps, to video conferencing tools like dynamic backgrounds and automatic gaze correction, to rendering technology like NVIDIA DLSS and Frame Generation, AI is here to stay. 

Brand new processors from Intel and AMD not only boast the latest in AI advancements but improved performance and power efficiency, giving users better experiences in all their most used applications. NVIDIA RTX Laptop GPUs are packed with specialized AI Tensor Cores enabling unmatched AI performance in creative apps, ultra-efficient productivity, blistering-fast gaming, and more. 

Brand new Zephyrus laptop designs

The Zephyrus G14 and Zephyrus G16 have both received a complete redesign for 2024, becoming thinner and lighter than ever. Available in either the traditional Eclipse Gray or the all-new Platinum White, and now sporting an all-new Slash Lighting array across the lid, gamers can easily reflect their unique style with the premium matte finish and customizable lighting patterns. With the Zephyrus G14 weighing in at just 1.5 kg and 1.59 cm thick, and the Zephyrus G16 weighing 1.85 kg at 1.49 cm thick, these machines redefine the limits of thin-and-light performance. 

Both the Zephyrus G14 and G16 are the first ROG laptops to feature a Nebula Display with an OLED panel. ROG is also proud to announce that they are leading the market with one of the first G-SYNC OLED displays available on a gaming laptop. ROG collaborated with NVIDIA and Samsung Display to increase the pixel emission rate to 960 Hz, far higher than a standard OLED panel. 

The 2024 Zephyrus G14 comes equipped with the latest AMD Ryzen 8000 Series processor and the NVIDIA GeForce RTX 4070 Laptop GPU, with Thermal Grizzly liquid metal on the CPU, a tri-fan cooling solution, and 2nd Gen Arc Flow Fans, bringing incredible gaming and content creation performance in a supremely thin-and-light laptop chassis. Raising the bar even higher, select models of the Zephyrus G16 feature an Intel Core Ultra 9 processor 185H and up to an NVIDIA GeForce RTX 4090 Laptop GPU. Sporting a custom vapor chamber and dual-fan design, the Zephyrus G16 brings flagship levels of gaming and content creation performance to an ultra-portable chassis.

ROG Strix gets new CPUs and ROG Nebula HDR Displays
This year marks the introduction of the first 18-inch ROG Nebula HDR Display, thanks to the arrival of the 2024 Strix SCAR 16 and SCAR 18. Both models offer upgraded Mini LED panels now boasting over 2,000 discrete dimming zones and 1,100 nits of peak brightness, coupled with the ROG Nebula HDR Engine to minimize blooming and haloing even in challenging scenes, giving an incredibly vivid HDR performance.

ROG Strix G16 and G18: Power and Performance in Two Distinct Flavors

The ROG Strix G16 and G18 offer a powerful gaming experience with the Intel Core i9 processor 14900HX and up to an NVIDIA GeForce RTX 4080 laptop GPU. The thermal design, including Conductonaut Extreme liquid metal with Tri-Fan technology and full-surround vents ensures optimal cooling. The Strix G series provides immersive visuals with 16-inch and 18-inch 2.5K (2560×1600) 240Hz ROG Nebula displays featuring Dolby Vision HDR, and combined with Dolby Atmos audio technology they deliver exceptional audiovisual performance. Gamer-friendly features include a wide touchpad, large arrow keys, Thunderbolt 4 support, per-key RGB keyboard, 1Gbps LAN, WiFi 6E, and a 720p HD camera for seamless connectivity. The high-capacity 90 Wh battery and 100 W USB-C charging ensure on-the-go gaming without compromising performance. The Volt Green version features a metal chassis with the RGB ROG logo and a unique new ROG slash design, while the Eclipse Gray version boasts a metal chassis with a low-profile ROG slash pattern. 


ROG Phone 8 and ROG Phone 8 Pro: Beyond gaming
Gamers should get ready to embark on a revolutionary journey with the ROG Phone 8 and ROG Phone 8 Pro, which redefine mobile gaming excellence. These smartphones offer cutting-edge technology, innovative design, and a commitment to an exceptional user experience. Designed as powerful all-round powerhouses, catering to gamers, streamers, content creators, and more, they stand out with gaming-friendly features. The formidable Snapdragon® 8 Gen 3 Mobile Platform ensures unmatched performance, while advanced AI capabilities, including X-Sense 2.0, AI Grabber, semantic search, AI noise cancelation and more, mark a significant stride in user interaction. 

The ROG Phone 8 series integrate advanced internal cooling mechanisms — including the Rapid-Cooling Conductor that conducts heat directly from the SoC to the back cover — along with gaming-friendly AI features like Background mode and X Capture to elevate the gaming experience. Even thinner than their predecessors, the phones boast a robust 5500 mAh battery with wireless charging, and the amazing 6.78″ Samsung E6 flexible AMOLED display with a 165 Hz refresh rate provides an immersive visual experience. Customizable elements like the Aura RGB Lighting logo and Anime Vision Mini-LEDs express individuality. The rear triple camera system excels with a 50 MP Sony IMX890 main camera with 6-Axis Hybrid Gimbal Stabilizer 3.0; a 13 MP ultrawide camera with a free-form lens; and a 32 MP telephoto camera with 3X optical zoom and OIS. Dirac Virtuo for Headphone technology provides virtual surround sound. 

The ROG Phone 8 series challenges assumptions in mobile gaming, offering unbridled performance, innovation, IP68 water- and dust-resistance and a slim design that blends aesthetics with functionality. 


We’re thrilled to present the ROG NUC 
In the realm of small form factor PCs, ASUS sets the standard for innovation, exemplified by the revolutionary ROG NUC. Codenamed Scorpion Canyon — the ROG NUC represents a compact gaming powerhouse, offering the freedom to game anytime, anywhere. 

At its core, the ROG NUC harnesses the power of Intel Core Ultra 7 or Core Ultra 9 processors for unparalleled gaming performance. The Performance Hybrid Architecture ensures seamless multitasking with additional e-cores, while Intel Thread Director and Intel Smart Cache optimize workloads for a smooth gaming experience. Paired with NVIDIA RTX 4060 or RTX 4070 Discrete Graphics, the ROG NUC promises stunning visuals on up to four 4K-enabled display outputs. 

The tool-less chassis design allows integration in under 10 minutes, with dimensions of 270 x 180 x 50 mm for uncompromised gaming in a minimalistic form factor. Connectivity features HDMI 2.1a, DisplayPort 1.4, Thunderbolt 4 / USB4® Type-C, USB 3.2 Gen 2, USB 2.0, and Intel Killer™ WiFi 6E AX1690i. Compatible with both Microsoft Windows 11 and Linux distros, the ROG NUC offers operating system flexibility.


ROG Swift OLED PG39WCDM, ROG Swift OLED PG32UCDP and ROG Swift OLED PG27AQDP: Visual gamechangers 
The ROG Swift OLED PG39WCDM 39-inch ultrawide (3440 x 1440) 240 Hz 800R curved OLED gaming monitor is the world’s first dual-mode gaming monitor with a Frame Rate Boost feature that allows users to switch from 4K 240 Hz up to FHD 480 Hz at any time. Completing the amazing new lineup is the ROG Swift OLED PG27AQDP, the world’s fastest 480Hz OLED gaming monitor.  

Equipped with third-gen ROG OLED technology, the latest META technology and ELMB technology, the new Swift displays achieve a 30% peak brightness enhancement and a 20% improvement in viewing angle, surpassing their predecessors. The custom heatsink reduces operating temperatures and safeguards against burn-in, ensuring longevity. With a 1300-niti peak brightness and DisplayHDR True Black 400 compliance, the ROG Swift OLED delivers stunning visuals for an immersive gaming experience. A remarkable 0.03 ms response time, with AMD FreeSync Premium Pro, provides smooth, tear-free visuals with low latency, and exclusive Extreme Low Motion Blur (ELMB) technology enables even crisper and clearer motion in fast-paced games. 

The ROG Swift OLED PG39WCDM with built-in Smart KVM allows users to control two devices seamlessly with a keyboard and mouse, and USB 3.2 connectivity enables rapid file transfers. Extensive connectivity options include DisplayPort, HDMI 2.1, and USB-C with 90 W Power Delivery, making the ROG Swift OLED a versatile hub for gaming setups. With its 800R panel curvature, the ROG Swift OLED stands as the most curved monitor available, providing a truly immersive gaming experience. 

Revolutionizing gaming setups: ROG Aura Monitor Light Bar ALB01 and ROG Ergo Monitor Arm AAS01 

ROG also introduced two groundbreaking monitor accessories, the CES 2024 Innovation Award-winning ROG Aura Monitor Light Bar ALB01 and ROG Ergo Monitor Arm AAS01, which revolutionize gaming setups.  

The ROG Aura Light Bar offers three modes — front light for eye care, backlight for Aura Sync setup, and a combination for immersive viewing, minimizing eye strain with superior optical design. It accommodates both curved and flat monitors, supporting personalized adjustments in color temperature and brightness, and seamlessly integrating into gaming setups with AURA Sync and ASUS DisplayWidget Center software, which enables advanced features such as App Sync, preset light schedules, and System Sync. 

The ROG Ergo Monitor Arm can support 39-inch monitors and beyondiii up to the maximum recommended weight of 11.5 kg. Featuring double-sided cable management and a cyberpunk-inspired design with VESA support, the Ergo Monitor Arm delivers a clutter-free, customizable setup. The mechanical spring arm mechanism allows smooth, effortless adjustments through a wide range of movements: 75° up and 15° down and pivot a full 360°. Stringent durability tests, include a 10,000-cycle range-of-motion test. 


At Computex 2023, ASUS unveiled a revolutionary hidden-connector solution called BTF, signifying a new era in DIY PC building that prioritizes aesthetics and cleanliness. This innovation aims to transcend traditional PC assembly methods by reducing the number and visibility of internal cables in the front, providing a super-clean DIY experience. 

A motherboard from the future: ROG Maximus Z790 Hero BTF 

The flagship of the Advanced BTF ecosystem is the ROG Maximus Z790 Hero BTF motherboard – a trailblazer in design with a hidden-connector layout on the underside, offering an unparalleled level of cable management for PC DIY enthusiasts. The motherboard includes a Q-LED diagnostic display in the top right corner, providing real-time feedback on power delivery issues and memory module installation before boot. 

Noteworthy in the motherboard’s design is the PCIe Slot Q-Release Slim, a simpler solution for unlocking graphics cards. Users can effortlessly tilt and pull their card to automatically remove it from the slot, streamlining upgrades and maintenance. The motherboard also hosts a graphics card high-power slot, specifically designed for compatibility with graphics cards using the PCIe high-power connector, such as the ROG Strix GeForce RTX 4090 BTF Edition.   

The new and upgraded ROG Strix GeForce RTX 4090 BTF Edition 

The ROG Strix GeForce RTX 4090 BTF Edition graphics card preserves all the powerful features of the standard ROG Strix RTX 4090 while introducing a PCIe high-power connector compatible with the new graphics card high-power slot on the ROG Maximus Z790 Hero BTF motherboard. This innovative design eliminates the need for visible 8-pin or 16-pin power cables on the card, simplifying cable routing and reducing exposed wires. The Advanced BTF structure adds extra support to prevent sag, ensuring both aesthetic appeal and structural integrity.

Completing the Advanced BTF ecosystem is the ROG Hyperion GR701 BTF Edition chassis, offering seamless cable management to complement the hidden-connector solution. As a result, the ROG BTF ecosystem enhances ROG aesthetics, integrating innovative engineering innovations for a smoother, faster, and cleaner PC DIY experience. 


Game changers: ROG’s latest accessories redefine gaming norms  

The ROG Carnyx microphone was specifically crafted for studio-quality recording, it features a large 25 mm condenser capsule, 192 kHz / 24-bit sampling rate for detailed, vivid sound, with a cardioid polar pattern for solo recording. Its high-pass filter, built-in pop filter, and premium metal shock mount guarantee clear and smooth sound in intense gaming sessions with annoying background noises such as typing, clicking or shouting. With the multi-functional control knob, one-touch mute button, and Aura Sync RGB lighting, the Carnyx is the perfect streaming companion. 

ROG Keris II Ace, the latest addition to the Ace Esports Lineup, weighs only 54 grams and with an ergonomic shape primed for long periods of tense gripping, this mouse is a dream for FPS enthusiasts. With ROG SpeedNova wireless technology, the lowest latency is ensured even in crowded wireless environments. The ROG AimPoint Pro optical sensor and the durable 100M ROG Optical Micro Switch excel in both precision and durability. The ROG Polling Rate Booster is a stand-alone device that supports wireless polling rates up to 4000 Hz and wired rates up to 8000 Hz, minimizing cursor delay to ensure that in-game actions are precisely as intended. 

The ROG Falchion RX Low Profile keyboard, winner of a CES 2023 Innovation Award, is an evolution of the game-changing Falchion, introduces the ROG RX Low-Profile Switches. The RX Red Low-Profile offers a silky-smooth linear feel, while the RX Blue Low-Profile delivers a satisfying clicky sensation. With a compact design and minimalistic look, plus unique features like a multi-functional touch panel, ROG SpeedNova wireless technology, and the ROG Omni Receiver, this keyboard redefines on-the-go gaming for both gamers and everyday users. 

Gamers can experience synchronized sound with the ROG Cetra True Wireless SpeedNova headphones, featuring dual-mode 2.4 GHz and Bluetooth® wireless connectivity for unmatched adaptability. Powered by ROG SpeedNova wireless technology, they offer ultralow latency, robust wireless connection, and optimized power usage. It also features high-resolution 24-bit 96 kHz audioiv, and lifelike details enhanced by Dirac Opteo. Bone-conduction AI microphones ensure clear communication, and Adaptive ANC with Auto mode automatically optimizes noise cancelation for full immersion in music or gameplay. The headphones offer up to 46 hours of battery lifev, wireless charging, quick in-case charging, and feature customizable ASUS Aura RGB lighting for maximum style. 


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