MSI enters the business laptop space with its new Business and Productivity lineup
Philippines, 20 November 2020 – MSI, a world leader in producing high performance and innovative laptops, unveils its latest roster of laptops in the Philippine market: The “Business & Productivity” notebooks: The Summit, Prestige, and Modern series.
These new offerings are MSI’s response to the changing and growing need for machines that balance the power and value MSI is known for with the daily requirements of its customers. It is also MSI’s attempt to cater to the overwhelming shift to remote work and distance learning caused by the pandemic. Each series is designed and engineered to meet differing requirements and needs of various users – from business professionals and students to creative artists and content creators – while staying true to the brand’s highly-regarded build and design qualities.
“Leveraging on our gaming DNA, MSI’s new Business and Productivity laptops reflect years of research and development, customer feedback, and design improvements which only underscores our commitment in providing only the best-performing, sleekly designed PCs to its wide range of users regardless of any scenarios, may it be at home or the office,” according to Rhyan Sy, MSI Philippines’ Product Manager.
Meet the Modern, Prestige, and Summit Series
The entire line-up of MSI Business & Productivity laptops is designed around the needs of business users, eliminating common pain points without sacrificing power and performance.
The Modern Series is engineered to withstand the high demands of everyday use. With units powered by the new 11th Gen Intel® processor and AMD RYZEN 4000 SERIES, this high-performance line combines versatility with high functionality and value. It is a quality choice for videographers, photographers, and graphic designers as it comes with True Color Technology calibration that delivers true-to-life images at the highest standards. It i’s portable and stylish with its ultra-light and ultra-slim aluminum chassis design while boasting a batter life that can last up to 10 hours because of its fast-charging feature allowing users to work remotely and play seamlessly.
Prestige Series is the best mobile workspace that could cater to people’s every need, dubbing it the “Jack of All Trades” of MSI laptops. It offers powerful performance, high-range NVIDIA graphics, color-calibrated display and long durability, all packed in an ultra-portable and ultra-light design. This powerhouse series is jampacked with new features that deliver the best user experience such as fast fingerprint Sensor, IR webcam, and Nahimic feature that enhances audio performance with virtual surround sound.
Summit Series takes business leaders and professionals to greater heights. This series powered by the latest 11th Gen Intel® Core™ processor and Intel® iRIS Xe, the most powerful integrated Intel graphics ever. Not only is the Summit series designed to power up productivity, style, and performance, it’s also engineered for maximum data protection. It matches enterprise-grade security and is equipped with the latest authentication technologies like fingerprint and facial recognition readers, TPM 2.0 security chips, and BIOS security menu. A highlight feature of the new series is the MSI Summit E13 Flip, featuring a display that flips 360 degrees. It combines the utility of a laptop with the convenience of a tablet to accommodate the many ways people work.
MSI in building strong partnerships to deliver the best products
MSI’s reputation as a top a brand in gaming PC and now a key player in business and productivity is made possible by the tight integration and collaboration of MSI with its key partners AMD, Intel, and NVIDIA.
“AMD and MSI’s business relationship keeps on getting stronger since we started years ago. With the newest Business & Productivity lineup powered by our most powerful AMD processors to date, users are guaranteed powerful performance and great built-in entertainment that they can proudly use meeting after meeting, play after play.” Roel Chua, NSM of the Consumer Group, AMD Philippines.
For Intel, this year is extra special as they enter this new venture with MSI’s thin and light Modern, Prestige, and Summit series especially designed for productivity and business and powered by their newest 11th gen intel core processors. Gabriel Padit, Retail Sales at Intel Philippines said “We are beyond excited to witness the great performance of MSI’s newest line that highlights the value of balance between power and portability. These new generation of Intel-powered laptops are co-engineered and designed to ease up productivity tasks and help get things done that matter most.”
MSI and NVIDIA are truly pushing the boundaries of work and play experience with its latest NVIDIA GeForce GTX GPUs. Jerome Matti, Consumer Sales Lead of NVIDIA Philippines said “MSI and NVIDIA’s tech fusions are here to bring out the best in content creation and gaming experience. This new series brings supercharged performance whenever users utilize productivity applications and gaming applications. More creating, less waiting.”
MSI Business & Productivity Logo
Along with the launch of the new lines, MSI unveils a chic and sleek logo to represent its Business and Productivity products. The modern logo for their new line perfectly embodies the same spirit of robust performance as the distinct red and silver dragon crest design MSI Gaming is known for. The sharper, straight lines and characters reflect the new product’s minimalist style and elegant design.
“It is precisely calculated and designed under the “Fibonacci Number” and “golden ratio,” paying homage to MSI’s vision to produce the best, premium laptops in the industry,” shares Henri Chen, MSI Notebook Division Chief Design Officer,
This bold new direction is a major milestone for MSI and sets a new standard of achievement in the business laptop category. Diverse, adaptable, powerful, high-performance, and enterprise-grade security all packed in MSI Business Productivity Laptops.
To know more about this lineup, visit https://ph.msi.com/Business-Productivity. Users may get these laptops with up to 9,500 pesos worth of freebies on the ongoing MSI’s Christmas Promotions 2020. Visit www.facebook.com/MSIPhilippines for more information.
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