ASUS Presents In Search of Incredible: Transcendence at CES 2024

For 2024, revolutionary premium products will accompany new sustainable and  AI-powered solutions as ASUS redefines the limits of performance

 LAS VEGAS, January 9, 2024 — ASUS today unveiled its latest range of technological marvels, introduced cutting-edge products, and demonstrated its commitment to sustainability at the In Search of Incredible: Transcendence virtual launch event for CES® 2024. 

Speaking at the event, ASUS Co-CEO S.Y. Hsu underscored the company’s leading role in driving innovation. “This year we have not only continued our remarkable journey toward sustainability, but we have also leveraged our technological expertise in the field of AI and strategic alliances and partnerships, to create innovative solutions in the fields of consumer, commercial, and gaming. With the dawning of a new age of AI-assisted technologies, ASUS is continuously striving to use this expertise and improve the user experience of every user.”

A commitment to quality and sustainability

ASUS will reinforce its commitment to quality and with its 2024 consumer and commercial laptops, subjecting them to rigorous MIL-STD 810H US military-grade testing for durability. This extensive testing reflects the company’s dedication to providing long-lasting value and exceptional user experiences.

The launch event also emphasized ASUS’ unwavering commitment to sustainable practices, highlighting robust ESG initiatives, and integrating sustainability across products, operations, and carbon-offset services. ASUS aims for a net-zero enterprise, and the recent designation as an EPEAT Climate+ Champion serves as recognition of its initiatives and emphasizes a proactive stance in environmental stewardship. By setting ambitious near-term science-based emissions reduction targets, as validated by the esteemed SBTi, it also showcases its determination to mitigate climate impact. 

The ASUS commitment to sustainability has earned global recognition, including acknowledgment by the Financial Times as a Climate Leader in Asia-Pacific and inclusion in the Corporate Knights Clean 200 Index. As a pioneer in sustainable technology, ASUS has a history of groundbreaking initiatives, such as the world’s first carbon-neutral laptop, Bamboo-series laptops, and the recent launch of its first carbon-neutral verified business laptop in 2022. 

The company actively incorporates recycled materials in manufacturing and packaging, utilizing over 1,600 tons of PCR plastic since 2017, and over 20,000 tons of recycled paper in 2022. ASUS’s commitment to reducing environmental impact is evident in its recycling of over 40,000 tons of e-waste since 2019. The result is that revenue from eco-friendly products exceeded 87.2% of qualified revenue in 2022, highlighting continued progress towards a circular economy to minimize environmental impact.

 Introducing AI-powered laptops and an expanded product portfolio

ASUS showcased an impressive lineup of innovative products, demonstrating the company’s unwavering commitment to pushing conventional boundaries and delivering innovative technology solutions. 

The Intel Core Ultra Processor, equipped with an AI-focused Neural Processing Unit (NPU), serves as a powerhouse for accelerating AI workloads and cloud-based AI programs, resulting in exceptional performance while prioritizing energy efficiency. This advancement contributes to prolonging the battery’s lifespan, aligning with a more environmentally friendly approach.

The event also underscored the company’s integration of AI within its consumer and commercial laptop lineup, enabling users to achieve a seamless computing experience and an enhanced work-life balance. The incorporation of Intel Unison creates a unified platform, seamlessly connecting across different devices such as PCs, laptops, tablets, and smartphones, with effortless access to files and applications from any location.

With these cutting-edge technologies, users can anticipate faster content generation, simplified data analysis, streamlined multitasking, and enhanced security, ushering in an era of unprecedented computing capabilities and possibilities.


ASUS Zenbook Duo (2024): Dual-screen innovation

The revolutionary Zenbook Duo (2024) is the world’s first AI-powered 14-inch dual-screen laptop, equipped with two identical OLED touchscreens. With its detachable full-size Bluetooth® ASUS ErgoSense keyboard and touchpad, rewrites the rule book for on-the-go versatility. This Intel EvoEdition laptop expertly combines multitasking versatility with superb mobility in a 1.35 kg-light package. 

The dual full-size 3K 120 Hz ASUS Lumina OLED 16:10 displays are joined by a lay-flat 180° hinge to instantly expand the visual workspace to up to a massive 19.8 inches, which can be used in vertical or horizontal orientations for several versatile user modes — Laptop, Dual Screen, Desktop or Sharing mode — controlled by the intuitive ASUS ScreenXpert software. With up to an Intel Core Ultra 9 processor with an integrated NPU, Zenbook Duo (2024) delivers low-latency AI computing, accelerating productivity, creativity, or entertainment. And with the huge screen real estate, users can effortlessly run all their favorite productivity apps — and keep them in view — at the same time. Zenbook Duo (2024) is designed with sustainability and durability in mind. It incorporates a variety of recycled materials, and is durability tested to US MIL-STD-810H standards to maximize the device’s lifespan. 

ASUS Vivobook Pro 15 OLED (N6506), ASUS Vivobook S series: Powerful, stylish and easy to use

This year’s update for the ASUS Vivobook series encompasses an impressive lineup of the ASUS Vivobook Pro 15 OLED and the ASUS Vivobook S series, offering exceptional performance and cutting-edge features for various user needs. 

ASUS Vivobook Pro 15 OLED offers seamless creativity and gaming with cutting-edge components: up to an Intel Core 9 Ultra processor with an integrated NPU AI engine and an NVIDIA GeForce RTX 4060 GPU with a low-latency MUX switch. It boasts advanced ASUS IceCool Pro cooling with a 125 W combined TDP.  The exceptional 3K 120 Hz 16:9 ASUS Lumina OLED delivers vivid colors and a quick 0.2 ms response time. ASUS Vivobook Pro 15 OLED includes many user-friendly features like the ASUS DialPad virtual rotary control, ASUS AiSense camera security features, and AI noise-cancelation technology for clearer conferencing audio. 

ASUS Vivobook S series laptops are sleek, powerful, and lightweight Intel Evo Edition laptops that offer the ultimate experience for those seeking on-the-go productivity and instant entertainment, making them the perfect choice for balanced mobility and performance. The Intel Evo™ Edition ASUS Vivobook S 14/15/16 (S5406 / S5506 / S5606) are powered by Intel Core Ultra processors, with up to a 45-watt TDP and a built-in Intel AI Boost NPU that provides power-efficient acceleration for modern AI applications. The AMD versions, ASUS Vivobook S 14/15/16 OLED (M5406 / M5506 / M5606), are equipped with AMD Ryzen 8040 Series processors with AMD RDNA 3 graphics, boasting a TDP of up to 45 watts and built-in Ryzen AI acceleration for efficient performance in modern AI applications. All ASUS Vivobook S series laptops have a dedicated Copilot key, allowing users to effortlessly dive into Windows 11’s AI-powered tools with just one press. The new ASUS Vivobook S series enables users to customize memory allocation to iGPU (up to 8 GB), which can enhance the performance of gaming and AI applications.  

Lifelike visuals are provided by world-leading ASUS Lumina OLED displays with resolutions up to 3.2K (S5606 / M5606) along with 120 Hz refresh rates, a 100% DCI-P3 gamut and DisplayHDR True Black 600 certification. The stylish and comfortable ASUS ErgoSense keyboard now features customizable RGB backlighting, and there’s an extra-large ErgoSense touchpad. These Vivobook models come prepared for extended charger-free days with their exceptionally long lasting and fast-charging batteries.

ASUS Zenbook 14 OLED (UX3405 / UM3406) is a premium ultraportable laptop powered by top-tier Intel Core Ultra 9 processor and Intel Arc graphics, or the latest AMD Ryzen 8040 Series processors with AMD RDNA 3 Graphics, both incorporating dedicated hardware AI acceleration that optimize performance and power efficiency. Weighting a mere 1.2 kg and measuring just 14.9 mm thin, this sleek Zenbook 14 OLED is the ultimate ultraportable laptop that takes sophistication to a whole new level. An immersive audiovisual experience is provided by the vivid 3K ASUS Lumina OLED 120 Hz display and powerful new super-linear speakers. The new design incorporates improved sustainability with the extensive use of recycled materials for the laptop and its packaging, and US military-grade durability testing maximizes the device’s service life.


ASUS ZenScreen Fold OLED MQ17QH: The world’s first foldable OLED portable monitor

The ASUS ZenScreen Fold OLED MQ17QH is a groundbreaking world’s first 17.3-inch QHD (2560 x 1920) foldable OLED monitor, that revolutionizes productivity on the go. The waterdrop-style hinge ensures a flawless fold, adding elegance and facilitating seamless transitions between viewing angles. With a remarkably thin 9.7 mm profile when unfolded and a lightweight 1.2 kg chassis, this engineering marvel sets a new standard for portability and performance. The DisplayHDR True Black 500 display offers rich colors and stunning contrasts, with true-to-life visuals through its 100% DCI-P3 color gamut. Versatile connectivity, including mini HDMI and dual USB-C ports, seamlessly integrates the ZenScreen Fold OLED into any digital ecosystem. Its standard tripod hole adapts to various setups, providing stability for work or creative endeavors. 

Revolutionize your vision: Unveiling the cutting-edge ASUS AirVision M1 wearable display

Users can embark on a visual revolution with our cutting-edge AirVision M1 This wearable display packs a multi-monitor experience in a stylish pair of glasses, and boasts an FHD (1920 x 1080) Micro OLED display with an impressive 1100 nits brightness, 58 pixels per degree, and 95% DCI-P3 color gamut for unparalleled vividness and detail. AirVision M1 offers a 57° vertical perspective field of view, coupled with 60% transmittance. Empowering users with 3 Degrees of Freedom (3DoF) positioning and an intuitive app design, AirVision M1 allows users to pin the screen at a specific location, ensuring heightened control and comfort. AirVision M1 provides users with the ability to generate multiple virtual screens in 16:9, 21:9, and 32:9 formats, offering absolute versatility.

The glasses feature an intuitive touchpad on the left temple, facilitating seamless adjustments such as brightness control, 3D mode activation, and screen pinning. Connectivity is streamlined with the USB-C port supporting DisplayPort Alt Mode, ensuring compatibility across various devices. Prioritizing user well-being, AirVision M1 incorporates TUV-certified low blue-light and flicker reduction, along with noise-canceling microphones and speakers for an immersive audio experience. The actual user interface content stays invisible to outsiders, providing a private and secure viewing experience a revolutionary stride in the future of wearable displays.



ASUS ZenWiFi BQ16 Pro: Award winning mesh system for worry-free smart home

Featuring WiFi 7 technology, including the new 320 MHz band and 4K-QAM data transmission, the ZenWiFi BQ series handles demanding tasks with speeds up to 30000 Mbps. The quad-band model future-proofs the network with WiFi 6E and WiFi 7 support, using a dedicated frequency band as wireless backhaul. WiFi 7 Multi-link Operation optimizes backhaul performance, combining three frequency channels, while AI-driven band switching maximizes network efficiency. ASUS AiMesh technology extends the mesh network effortlessly with compatible ASUS WiFi 7 routers.

The introduction of the Smart Home Master feature simplifies custom subnetwork setup and management through the ASUS router mobile app, offering IoT Networks, Kids WiFi, and VPN Networks. Users can manage IoT devices under one SSID, ensure secure online experiences for children with a dedicated Kid WiFi SSID, and connect to a VPN Network within a single tap. Furthermore, The ZenWiFi BQ16 Pro is a 10-gigabit network ready for the new broadband era and the ever-evolving connected home. 


NUC 14 PRO: New name, same industry-leading power 

ASUS is dedicated to advancing Intel’s NUC legacy with the NUC 14 Pro series, representing a pinnacle of cutting-edge technology and performance. The NUC 14 Pro features a 4×4 matte textured chassis with a replaceable lid, while the NUC 14 Pro+ introduces a new 5×4 chassis crafted from premium anodized aluminum. Compatible with Windows 11, Windows 11 IOT Enterprise, and various Linux distributions, the NUC 14 Pro models deliver a dynamic computing experience tailored to the user’s needs. Powered by up to Intel Core Ultra 9 processors, integrated Intel Arc Graphics, and Intel vPro® Technology, these desktop powerhouses redefine computing within their compact size. 

Individual unit packaging and a three-year limited warranty underline the ASUS commitment to productivity, seamlessly blending performance and sophistication. Depending on the model, users can choose to purchase only the board for upgrading existing computers, a kit without the operating system, or a complete mini-PC with the operating system.


Fanless Chromebox (CF40): Quiet efficiency, seamless reliability

The ASUS Fanless Chromebox CF40 is a revolutionary business solution designed for optimal performance and reliability in contemporary workplaces. Its user-friendly design, featuring dual HDMI ports and USB-C support, effortlessly meets diverse connectivity needs, promising a hassle-free user experience. The Fanless Chromebox CF40 is specifically crafted to streamline workflows and enhance productivity, supported by simplified IT management and a secure, always up-to-date operating system. 

Centralized cloud management via the Google Admin Console ensures smooth administration and effortless system maintenance, emphasizing the device’s commitment to efficiency and security. With its innovative fanless design, the CF40 represents a significant advancement, enhancing durability and leveraging the full potential of Chrome Enterprise features. 


ASUS ExpertBook B5 (B5404 / B5604​): An AI-ready business laptop  

Crafted to meet the evolving needs of modern business professionals in today’s hybrid workplaces, ASUS presented the ExpertBook B5 — an AI-powered business laptop redefining portable performance standards. ExpertBook B5 boasts the latest Intel Core Ultra 7 processor, enhanced by three AI engines and improved AI-powered security. With options for NVIDIA GeForce RTX 2050 graphics, dual SSD configuration, and a massive 64 GB dual SO-DIMM DDR5 RAM, the B5 is geared towards boosting productivity with improvements to everyday business workloads. Encased in an ultralight all-metal chassis weighing from 1.29 kg for the 14-inch variant, the B5’s magnesium-aluminum alloy design is tested to meet US MIL-STD military standards. The inclusion of 4G LTE and WiFi 7 (CMA model only) ensures a seamless experience for professionals on the move. The B5 features a convenient 180° lay-flat hinge, a 16:10 slim-bezel touchscreen compatible with an MPP 2.0 stylus and incorporates smart conferencing technologies like the ASUS AiSense IR camera system and AI noise-canceling, alongside options for ASUS Private View and a smart card reader. 

ASUS ExpertBook CX54 Chromebook Plus (CX5403): The world’s first Intel® Core™ Ultra Chromebook Plus

The new ASUS ExpertBook CX54 Chromebook Plus is tailored for leaders and mid-level professionals embarking on a new era of computing excellence, powered by the latest Intel Core Ultra processors and boasting up to 16GB LPDDR5X RAM, 512GB storage, and WiFi 6E for seamless collaboration. The CX54 is crafted with renewable energy and 30% PIR eco-friendly material. Weighing a mere 1.3 kg, its precision-crafted all-metal chassis showcases premium aesthetics. The CX54 features a captivating 14-inch 16:10 WQXGA NanoEdge display with 100% DCI-P3 gamut, with USI stylus support for creative endeavor. Data security is enhanced with a fingerprint sensor, webcam privacy shield, Google Titan C2 Security chip, and enterprise-level management tools like Zero-Touch Enrollment and Google Admin Console — a reliable partner for IT managers.

ASUS ExpertCenter D5/D7/D9 Series​: Smart Design, Efficient IT, Greener Computing

The ASUS ExpertCenter D7 SFF (D700SER) and ASUS ExpertCenter D9 Mini Tower (D901MDR) are a marriage of aesthetics and functionality, with a sleek, ultra-compact design at 8.6L and 15.9L respectively, the latest Intel 14th Gen Raptor Lake Refresh S series processors and a full-sized NVIDIA RTX 4060 graphics card, ensuring optimal efficiency for demanding workloads. The ASUS Tool-Free Design, innovative internal placement and cable management reduces the burden on IT professionals. Optional TPM chips, Kensington lock slots, ASUS Pre-Deployment Service (APDS), and ASUS Endpoint Management Service (AEMS) fortifies businesses against data breaches. ExpertCenter desktops are crafted with eco-friendly PCR material, a new 500w TFX platinum PSU, and a smart fan, enhancing power efficiency. Tested against US MIL-STD 810H military standards, they ensure durability in any working environment. 


The ASUS Triple 4K Thunderbolt 4 Dock is a comprehensive 12-in-1 solution that transforms workspaces. Featuring dual HDMI 2.1 ports, it supports multiple high-resolution displays, such as 8K 60 Hz, two 4K 120 Hz monitors, or three 4K 60 Hz monitors. With data transfer speeds up to 40 Gbps and dual SD card support, and 2.5 Gbps Ethernet, it facilitates efficient file management and rapid networking. It also offers up to 100 W Smart Charging for device power. The sleek aluminum chassis — with an adjustable stand with a locking knob that allows it to be attached to a desk edge or the rear of a monitor — makes it the ultimate companion in any workstation setup.


ASUS also announced today the brand-new TUF Gaming F16 and TUF Gaming A16 laptop lineup, sporting upgraded chassis and expansive displays available with Intel® and AMD processors respectively. The TUF Gaming A15 has also returned with an upgraded CPU and DDR5 memory, bringing a new level of performance to mainstream gamers.

All three 2024 TUF Gaming laptops are built with hard-hitting performance. Intel enthusiasts will love the new TUF Gaming F16, available with an Intel Core™ i7 processor 13650HX with 14 cores and 20 threads and paired with up to an NVIDIA GeForce RTX™ 4060 GPU with NVIDIA Advanced Optimus, this machine is built for long-lasting value for mainstream gamers. On the other hand, TUF Gaming A16 features up to an AMD Ryzen™ 9 7845HX and up to an NVIDIA GeForce RTX 4070 GPU with NVIDIA Advanced Optimus for high framerate, low-latency gaming. TUF Gaming A15 has also been refreshed with up to AMD Ryzen 8000 series processors and an NVIDIA GeForce RTX 40-Series Laptop GPU with NVIDIA Advanced Optimus. 

All three machines are upgradeable, with two memory and storage slots available for expansion, and come with the all-around durability that TUF Gaming is known for: the new F16 and A16 are tested to the new 2024 Military MIL-STD-810H standards for durability, including vibration, shock, altitude, and temperature resistance.


ASUS TUF Gaming Z790-BTF WiFi, ASUS TUF Gaming GeForce RTX 40 Series BTF White Edition graphics card and GT302 White Chassis: The future of gaming

Users can immerse themselves in the future of gaming with the latest additions to the ASUS Advanced BTF ecosystem unveiled at Computex 2023, a system of hidden connectors that enables tidier builds with fewer visible cables. 

Crafted for uncompromised performance, the new white TUF Gaming Z790-BTF WiFi is the first TUF Gaming white motherboard and sets new standards in terms of Advanced BTF design. Users can enjoy superior connectivity with the ASUS White WiFi Q-Antenna while experiencing a sleek and unified build thanks to its hidden-connector design, perfectly suited for the TUF Gaming GT302 White Chassis. This white motherboard harmonizes flawlessly with the TUF Gaming GeForce RTX 40 Series BTF White Edition graphics card, forming a unified powerhouse without the need for external connections.

The TUF Gaming GeForce RTX 40 Series BTF White Edition allows users to step into a new era of graphics cards, fully redesigned to form a core part of the BTF ecosystem. It stands as a testament to ASUS’s commitment to innovation and is on showcase at the CES 2024 ASUS booth. Learn about ASUS Advanced BTF design at


The ProArt PA602 Chassis: Exceptional cooling performance and seamless PC building experience

Featuring an open-grille front panel with wide venting slots, two thick 200 mm ProArt front fans, and dual air deflectors, the ProArt PA602 Chassis ensures superior airflow with minimal noise, optimizing temperatures for critical components like the CPU, graphics card, and power circuitry. The ample interior space accommodates motherboards up to 12 inches long and 10.9 inches wide, supports tower coolers up to 190 mm tall or liquid cooling with top radiator support up to 420 mm, and offers space for up to eight 2.5-inch SSDs or four 3.5-inch HDDs.

This chassis simplifies connectivity with a unified front I/O header and tool-free maintenance via side panels that unlock with a single key. Everyday usability is enhanced by the abundant front USB ports, including a rapid 20 Gbps USB-C port, and a physical latch for the power button to prevent accidental activation. Detachable dust filters on multiple panels and an intelligent LED indicator in the front ensure an optimal and dust-free environment. 

In addition, this year marks the introduction of the ProArt chassis and ProArt AIO cooler, completing the ProArt ecosystem and providing users with a holistic range of components and peripherals that offer a unified, optimized user experience.


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