Ultrathin, ultralight Zenbook and Vivobook models with peak performance, sustainable features, and beautiful OLED displays were introduced at the event.
TAIPEI, Taiwan, April 21, 2023 — ASUS introduced its newest laptops today, with the latest Zenbook and Vivobook lineups during the Thincredible product launch event. Zenbook S 13 OLED (UX5304) debuted as the world’s slimmest OLED ultraportable laptop1 — redefining what an ultraportable laptop can be. Equipped with the stunning new ASUS Lumina OLED displays, ASUS IceCool technology, and extremely durable and unique designs, the latest Zenbook and Vivobook lineups empower users with coutstanding sustainable performance and purposeful innovations.
Zenbook S 13 OLED is only 1 cm thin2 and weighs just 1 kg3. This Intel® Evo™-certified laptop provides exceptional performance, battery life, and sustainability combined with an ASUS Lumina OLED display in an ultra-compact chassis. Offering an all-day 63 Wh battery and full I/O ports, it’s the perfect companion for those who need maximum portability to match their lifestyle. The Zenbook lineup includes Zenbook 14X OLED (UX3404), a compact and high-performance portable laptop, and Zenbook 14 Flip OLED (UP3404), a convertible ultraportable laptop with immense versatility.
Introducing stunning ASUS Lumina OLED displays
During the event, ASUS announced ASUS Lumina OLED, the new name for its OLED displays that standardizes highly-crafted solutions built around the best OLED experience. The name also highlights the unique advantages of ASUS OLED displays, which provide a superior visual experience that goes beyond the standard of traditional OLED displays. With more accurate, more adaptive, and more reliable features, Zenbook S 13 OLED is the perfect example of the excellence that ASUS Lumina OLED displays offer.
Beyond the traditional OLED display benefits, such as higher contrast range and wider color range, ASUS Lumina OLED displays are Pantone® Validated, VESA DisplayHDR™ True Black-certified, and factory calibrated to Delta E < 14to deliver more color accuracy. Additionally, ASUS Splendid color-gamut management, OLED Power Saving, and ASUS Tru2Life technology help deliver better and more adaptive tools. Furthermore, their TÜV Rheinland low blue-light certification, ASUS OLED Care burn-in prevention, and US military-grade durability make them more reliable and help to maintain quality and comfort over time. ASUS also provides free OLED screen exchange for any burn-in issues during the warranty period5.
More care, less impact
ASUS laptops feature purposeful innovations designed to enhance the user experience while also reducing their environmental impact, creating a more sustainable future for everyone. In 2023, over 90% of ASUS consumer laptops will meet EPEAT and ENERGY STAR® 8.0 standards, showcasing the brand’s commitment to delivering more on sustainability.
The new Basalt Gray model of the Zenbook S 13 OLED features the exclusive and revolutionary ASUS Plasma Ceramic Aluminum material that transforms the aluminum lid using an environmentally low-impact bath-based method. This process increases wear resistance, corrosion protection, thermal management, hardness, and lifespan, while also adding a natural look and feel that resonates with the Zen-inspired roots of the Zenbook family.
Sustainable in every way, the new Zenbook S 13 OLED further demonstrates ASUS’ commitment to creating products that minimize environmental impact. It uses recycled materials throughout its design, including post-consumer recycled (PCR) plastics, post-industrial recycled (PIR) aluminum, and PIR magnesium alloy. With its PIR metal chassis reducing its carbon footprint by more than 50%6 and well-designed packaging, which can be transformed into a laptop stand after unpacking, Zenbook S 13 OLED truly lives up to its promise to show more care, less impact.
ASUS Vivobook S 15 OLED BAPE® Edition
A thrilling collaboration between ASUS and A Bathing Ape ®(BAPE®), the famous streetwear brand, was also announced at the event. The result of this collaboration, the ASUS Vivobook S 15 OLED BAPE® Edition, is the first time ever that BAPE has teamed up to launch a laptop and comes just in time for the brand’s 30th anniversary. Celebrating joyful, creative, and authentic aesthetics, and combining the energetic and vibrant styles that both BAPE and Vivobook share, this laptop comes with a trendy colorway as well as featuring a bundle of accessories, including a carry bag, mouse, figurines, and much more. This collaboration is sure to Wow the World with its unique and stylish designs that are perfect for users who are in pursuit of authenticity and creativity.
AVAILABILITY & PRICING
For more updates, stay tuned to the ASUS PH Facebook and ASUS PH website for pricing and availability.
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